The New Flyer: Tissue Pack Marketing.

Actually, it’s not that new. In the late 1960s, this low-budget type of guerrilla marketing was being used by Japanese shop owners from their store fronts. The concept is to get the message in the consumers’ hands with a useful product, instead of the traditional flyer that could be easily tossed away. The consumer will at least “glance” at the message on the freebie tissue pack. It is also a way for consumers to retain the message because the tissue-pack will go into a purse, car, or bag.

Japan is the guru of tissue-pack advertising, and the introduction to the United States a few years ago by AdPackUSA has deemed successful. Tissue pack campaigns for musicals and services have included coupon inserts that consumers can use, creating an incentive for people to collect these tissue packs too. For example, AdPack’s make on tissue packs for “Legally Blonde the Musical” in New York helped generate $150,000 in sales. Other major companies have done creative ads with creative pictures, making these tissues hot to consumers.

They are typically passed out on the streets, for events (good for those allergy seasons and winter sniffle days!), and within stores. Who doesn’t like free tissues? In Japan, individually packed tissues sold in stores are almost non-existent because tissue packs are always free on the streets. Some people even collect tissue packs and interesting or “rare” packs can be bought on Ebay.

It’s functional, creative, and it works!