Looking back at my high school career, I find that what I remember the most is all the fun I had at school (or club) sponsored events – the matching t-shirts at Key Club’s Fall Rally, business cards at FBLA state conferences, colorful banners advertising the choir car washes, and matching embroidered backpacks among the many for ASB camp at UCSB. Members of these clubs can’t be anymore different from one another, however united through their interests (and through their matching shirts) they took on district events by storm. This was all thanks to effective marketing strategies.

Before you start looking at promotional items, you will need to come up with a color scheme and a theme. This strategy is an effective way for unification and helps eliminate some of the other more random products available on the extensive market. One good example would be our outfit at ASB camp. Since our school ASB was new to this particular camp, we were careful to come prepared for battle. We chose red, white, and blue to go along with our school colors and a nautical theme. The results were navy blue button down shirts with our names emblazoned in red on the left chest above our positions, white capris, and matching Jack Purcells. Our accessories included nautical hats embroidered with our school name, magnetic name tags, business cards, a flag, and of course our red, white, and blue megaphone. By the end of the first day, it was clear that despite our diminutive size we weren’t an ASB to be messed with.

Here are some examples of new and unique ways to market your organization:

- Lifeguard/Swim Club: Whistle blowers, Towels, Gym Bags, First-Aid Kits, Lotions, Flip Flops, Sunscreen

- Red Cross Club: First-Aid Kits, Pill Boxes, Hand Sanitizers

- Traveling Club: Travel Kits, Umbrellas, Shoe Bags, Luggage Tags, Flashlights, Backpacks, Beach Bags, Passport Covers, Playing Cards

- Book Club: Notebooks, Book Parks, Journals, Reading Lights, Coffee Warmers

- Sports: Soft Footballs, Pennants, Foam Hands, Jerseys, Pom Poms, Jump Ropes, Visors, Pedometers, Water Bottles, Golf Balls

With a wide range of items to choose from, there’s always something for every organization.  SCHOOL SPIRIT has never been easier.

 

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