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CAR WRAPS

08/18/08

Do you ever drive down the street and wonder how do buses change advertisements all the time? Or how do those ads get painted onto the car? Those CAR WRAPS are actually an adhesive customized to the bus, and a very noticeable marketing strategy. Now, you can get YOUR vehicle wrapped with your brand name at DTNtech!

ANY type of vehicle is wrap-able, including cars, vans, motorcycles, boats, RVs, off-road vehicles, box trucks, planes, helicopters, etc. Whether you are sole proprietor wanting to market your name or product, or a large corporation wanting a fleet wrap for every company vehicle, awareness will be built with every trip and every parking lot.

BENEFITS: Low-cost and highly effective moving billboard, in public eye, customized to your car/vehicle, eye-catching, perforated window vinyl so the wrap is see-through/one-way.

For example, a custom paint job on a sedan can cost approximately $20,000+. Whereas a full custom car wrap can cost $2,000-$4,000, varying on detail level of artwork and vehicle. The cost is even lower if you do partial wraps.

STATISTICS: A vehicle advertisement receives an estimated 30,000-70,000 views per year (Traffic Auto Bureau; FLEET advertising offers the lowest cost per thousand (CPM) of any mass advertising mediums (based on research conducted by Outdoor Advertising Association of America & Fleet Advertising Media Group); 91% of people notice words and pictures on fleet vehicles (American Trucking Association).

Basically, to get started, you just need to contact us, and we will set up an appointment to get a personalized quote based on the size, make, and model of your car and what type of wrap you’d like to do. Next, James, our Car Wrap specialist, will measure your vehicle dimensions. Then comes the artwork! The artwork must be prepared in very specific formats and vectorized, at least at 150 dpi at actual size. Our artwork department can also help you out with the formats if needed as well.

The adhesive of the car wrap not only serves as a marketing purpose but it also protects your car. We put a laminate coating on the car wrap to make it more durable and longer-lasting. It provides UV protection, strength during installation and removal, and abrasion protection. The wrap is removable, and can be on the car for as long as 3-5 years. Talk about long-term marketing investment!

AREAS THAT CAN BE WRAPPED: ALL parts of your car that are PAINTED, plus the back side windows and back windshield

AREAS OF VEHICLE THAT CANNOT BE WRAPPED:the front windshield, plastic panels, rubber panels, trimmings, two front side windows (if you can’t tint the front windows, you can’t wrap them either)

If you have company cars or employees willing to wrap their car for advertisements, this could be a viable marketing strategy! It’s low-cost and removable after you want the promotion to be done.

WARNING: If you wrap an employee’s car, make sure to sign liability agreements. It is a company liability if anything happens to the car (accident, speeding ticket, etc) because the car would be endorsed by your company.

That’s a wrap, folks!

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