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Ideas for Functional Creativity
finding the right tools for your next marketing project
Current T-Shirt Trends
02/27/09


Abercrombie&Fitch Logo Tees. Left: Women’s V-Neck “Jacqueline” Tee, $34
Right: Men’s Pocket “Marble Mountain” Tee, $36
Here at DTN Tech Marketing, one of our specialties and primary focus lies in the screenprinting sector. That’s why we’re all about keeping up with the latest trends in fashion. Before experiencing the industry for myself, I never knew that a t-shirt could be so much more than simply a t-shirt. The fast paced trend changes and the appearance of companies such as Bella and American Apparel who are thriving upon the production of t-shirts alone are indicators of a growing trend.
So what are these trends? To simplify things, I identified the three biggest categories: color, necklines, and organics.
1. Color: Everything is moving from drab to fab. Even jeans now come in bright cheerful colors.
2. Necklines: V-necks are making a comeback. In my previous blog I talked about the popular American Apparel Deep-V neck shirts. Pocket tees are also becoming more of a demand. Many retail stores such as Urban Outfitters and Abercrombie&Fitch are starting to screenprint on pocket shirts.
3. Organics: With the green evolution going on and with the public more aware of the environment, organics have also become so increasingly popular that there is a large possibility that it will move from its niche and become a category.
Got paraskevidekatriaphobia?
02/13/09

Paraskevidekatriaphobia is fear of Friday the 13th. According to Entrepreneur, about 9 percent of the American population is affected by this phobia resulting in about $800 million to $900 million in business revenue lost on this date.
Though it’s irrational to have such a fear because what kind of coffee you drink in the morning is completely unrelated to the outcome of your business venture, it’s understandable the comfort people find in doing routine activities.
So what are businesses doing to offset this loss? Some companies such as Crate & Barrel, played off on the superstition by running a “Lucky You” campaign on this date last year.
Like we’ve said before, creativity is the key. So get going on it!
Read more at: http://www.entrepreneur.com/management/operations/article200024.html
American Apparel: Effortlessly Chic
02/04/09


The search for an fashionable tee has come to an end. Whether you prefer the original American Apparel V-neck or crew-neck, pull one of these tees on for an effortlessly chic look. Pair with skinny jeans or some cute shorts.
American Apparel is one of the brands offered at DTN Tech for those seeking for a more fashion forward approach to promoting their business or organization. Many styles are available, ensuring that there is something for everyone. American Apparel tees has been rage for many college students and continue to be more popular than ever.
Still interested? Check out what some fashion bloggers have to say about American Apparel:
- Closet Therapy
- I am Fashion