Abercrombie&Fitch Logo Tees. Left: Women’s V-Neck “Jacqueline” Tee, $34

Right: Men’s Pocket “Marble Mountain” Tee, $36

 

 

Here at DTN Tech Marketing, one of our specialties and primary focus lies in the screenprinting sector. That’s why we’re all about keeping up with the latest trends in fashion. Before experiencing the industry for myself, I never knew that a t-shirt could be so much more than simply a t-shirt. The fast paced trend changes and the appearance of companies such as Bella and American Apparel who are thriving upon the production of t-shirts alone are indicators of a growing trend.

 

So what are these trends? To simplify things, I identified the three biggest categories: color, necklines, and organics.

 

1. Color: Everything is moving from drab to fab. Even jeans now come in bright cheerful colors.

 

2. Necklines: V-necks are making a comeback. In my previous blog I talked about the popular American Apparel Deep-V neck shirts. Pocket tees are also becoming more of a demand. Many retail stores such as Urban Outfitters and Abercrombie&Fitch are starting to screenprint on pocket shirts.

 

3. Organics: With the green evolution going on and with the public more aware of the environment, organics have also become so increasingly popular that there is a large possibility that it will move from its niche and become a category.

 

 

1 Comment »

1. 

   I’m not sure about these. They’re ok.

   http://www.everywearstore.com

   Comment by Jim Bennett — February 27, 2009 @ 7:28 pm

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