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Ideas for Functional Creativity
finding the right tools for your next marketing project
First Impression: Business Cards
03/04/09

Business cards are a convenient and professional way to market yourself and your company. It is often the first impression people have, thus an appropriately designed business card is essential. As much as a business card does not fully represent a company nor does that suit you’re wearing does not make a full representation of yourself, a business card does a good job of helping a client determine whether they would want to work with you or not.
There are a variety of business card styles. The style chosen should be appropriate for the industry that you are in. For example, a lawyer who has neon pink cards with glitter letters would probably not get any clients because they won’t think that he would take their case seriously. When picking a style, be sure to choose the one that best supports your image. To start off, here are some diverse card styles:
Basic Cards: A very simple card often comprised of black ink printed on plain white or cream stock. This type of card is very direct and effective for those who only want the facts.
Picture Cards: Having a logo or a picture can help make a greater impact on people’s memory. It is often said that “A picture is worth a thousand words”; that is why a picture can also be used to not only represent a product, service, or benefit your business can provide, it uses less text making it more appealing to the client.
Tactile Cards: Other cards are distinguished by how they feel more than how they look. These cards include having raised letters, die cuts, and nontraditional materials such as metal or wood. These cards are often considerably more expensive due to the nonstandard production process that they must undergo.
Multipurpose Cards: Often seen for small businesses, these cards serve a dual purpose. One side can promote your name and business while the other side can serve as a coupon or appointment reminder.
As a final check before you head to DTN Tech to print your cards, be sure to include the essentials (name, title, company name, address, phone number, email, and website). If you don’t have time to design the card yourself, DTN Tech has a team of designers who can help you come up with perfect design for your company.
For more information click: http://www.entrepreneur.com/marketing/marketingbasics/marketingmaterials/article71900.html