To all of those attending this year’s ASB camp, DTNtech wishes you fun-filled days and many networking opportunities. Thanks to all of the ASBs who are showing their school spirit through screenprinted apparel from DTNtech!

Garden Grove High School ASB: Anvil Tank, SportTEK Baseball Shirt, American Apparel V-Neck Shirt

Like guerrilla warfare, guerrilla marketing uses ambush and mobility as tactics for success. There are several aspects that make up guerrilla marketing, one of them is known as fusion marketing.

 

As entrepreneurs and small business owners, it seems as if everything must be done individually. With fusion marketing however, collaborating is the key. Those who are the most likely to make alliances with you would be those who are termed “power partners”. Power partners are those who are in a similar market as you but do not necessarily compete with you. For example, a makeup artist and a photographer; a designer and a printer; an entrepreneur and an investor.

 

These collaborations can pave the way for a more successful business through joint coupons offered at the collaborating locations, incentives for purchases made for your product/your partner’s product, joint sales calls, joint advertisements – the possibilities are boundless.

 

Marketing requires a set of deliberate, planned-out steps with a persistent communication and execution. Though the probability to getting someone to act upon your offers is not immediate, the long run effect is increased revenue.

 

 

Seven steps to setting up your own fusion marketing arrangement:

Step 1: Define your power partners. Power partners are associates who are in a similar market but do not necessarily compete with you. They would be able to benefit from collaborating with you. (ie. Makeup artist and a photographer, massage therapist and a chiropractor)

Step 2: Figure out with your power partner what your offer will be. A graphic designer may give free small design while the printer offers 250 free business cards. A makeup artist can give a free trial and the photographer can give a discount on a minimum order of 10 portraits. Come up with a joint offer that works best.

Step 3: Write up a general letter of agreement. This document will state who does what and gets what so that there will be smoother communication. It does not have to be a major legal document.

Step 4: Package it up. Put together all the verbiage. Both businesses can write up separate documents (ie. sales letters, e-mail letters, marketing copies) and compare notes with one another.

Step 5: Combine mailing lists and communicate to both sets. It does not matter if you have more or less than your partner because ultimately when you combine both sets, everyone wins. You can do this through direct mail or e-mail.

Step 6: Be responsive to any responses. Fulfill offers and make it easy to sign up, buy, and keep track. Following up and giving attention to the prospects will convert them to regular clients.

Step 7: Follow up. Continue to market to the converted people as follow-up marketing.

 

 

 

    

- Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson ($14.95 – Borders)

 

- Guerrilla Marketing In 30 Days by Jay Conrad Levinson ($19.95 – Borders)

 

- Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers by Jeannie Levinson ($21.95 – Borders)

 

 

 

 

 

 

Here at DTNtech, it’s been so fun and exciting lately!  We have done a variety of shirts including High School Class Shirts (especially for the SENIORS), Fire Dept. (GG) dress shirts, Youth MInistry Retreat shirts, team shirts for a Makeup Academy, and so many more!!!!   We have also done a lot of new promotionals for construction companies, accounting firms, engineering firms, architecture firms, private schools, and the list goes on.

We want to start to SPOTlight a few of our clients!  If you are interested in being a SPOTlight, just email serena@dtntech.com and we can get you setup.  It’s a wonderful way to tell us about your organization and GET YOUR NAME OUT THERE!  We will put a link on here - FREE of charge - so others can find out more about your company!

(this was a suggestion from one of our clients!  YOU too can make a suggestion - we are open to new ideas so let us know!)

HAPPY MARKETING!

 

Business cards are a convenient and professional way to market yourself and your company. It is often the first impression people have, thus an appropriately designed business card is essential. As much as a business card does not fully represent a company nor does that suit you’re wearing does not make a full representation of yourself, a business card does a good job of helping a client determine whether they would want to work with you or not.

 

There are a variety of business card styles. The style chosen should be appropriate for the industry that you are in. For example, a lawyer who has neon pink cards with glitter letters would probably not get any clients because they won’t think that he would take their case seriously. When picking a style, be sure to choose the one that best supports your image. To start off, here are some diverse card styles:

 

 

 

Basic Cards: A very simple card often comprised of black ink printed on plain white or cream stock. This type of card is very direct and effective for those who only want the facts.

 

Picture Cards: Having a logo or a picture can help make a greater impact on people’s memory. It is often said that “A picture is worth a thousand words”; that is why a picture can also be used to not only represent a product, service, or benefit your business can provide, it uses less text making it more appealing to the client.

 

Tactile Cards: Other cards are distinguished by how they feel more than how they look. These cards include having raised letters, die cuts, and nontraditional materials such as metal or wood. These cards are often considerably more expensive due to the nonstandard production process that they must undergo.

 

Multipurpose Cards: Often seen for small businesses, these cards serve a dual purpose. One side can promote your name and business while the other side can serve as a coupon or appointment reminder.

 

As a final check before you head to DTN Tech to print your cards, be sure to include the essentials (name, title, company name, address, phone number, email, and website). If you don’t have time to design the card yourself, DTN Tech has a team of designers who can help you come up with perfect design for your company.

 

 

 

 

For more information click: http://www.entrepreneur.com/marketing/marketingbasics/marketingmaterials/article71900.html

 

Abercrombie&Fitch Logo Tees. Left: Women’s V-Neck “Jacqueline” Tee, $34

Right: Men’s Pocket “Marble Mountain” Tee, $36

 

 

Here at DTN Tech Marketing, one of our specialties and primary focus lies in the screenprinting sector. That’s why we’re all about keeping up with the latest trends in fashion. Before experiencing the industry for myself, I never knew that a t-shirt could be so much more than simply a t-shirt. The fast paced trend changes and the appearance of companies such as Bella and American Apparel who are thriving upon the production of t-shirts alone are indicators of a growing trend.

 

So what are these trends? To simplify things, I identified the three biggest categories: color, necklines, and organics.

 

1. Color: Everything is moving from drab to fab. Even jeans now come in bright cheerful colors.

 

2. Necklines: V-necks are making a comeback. In my previous blog I talked about the popular American Apparel Deep-V neck shirts. Pocket tees are also becoming more of a demand. Many retail stores such as Urban Outfitters and Abercrombie&Fitch are starting to screenprint on pocket shirts.

 

3. Organics: With the green evolution going on and with the public more aware of the environment, organics have also become so increasingly popular that there is a large possibility that it will move from its niche and become a category.

 

 

 

 

Paraskevidekatriaphobia is fear of Friday the 13^th. According to Entrepreneur, about 9 percent of the American population is affected by this phobia resulting in about $800 million to $900 million in business revenue lost on this date.

 

Though it’s irrational to have such a fear because what kind of coffee you drink in the morning is completely unrelated to the outcome of your business venture, it’s understandable the comfort people find in doing routine activities.

 

So what are businesses doing to offset this loss? Some companies such as Crate & Barrel, played off on the superstition by running a “Lucky You” campaign on this date last year.

 

Like we’ve said before, creativity is the key. So get going on it!

 

 

Read more at: http://www.entrepreneur.com/management/operations/article200024.html

The search for an fashionable tee has come to an end. Whether you prefer the original American Apparel V-neck or crew-neck, pull one of these tees on for an effortlessly chic look. Pair with skinny jeans or some cute shorts.

American Apparel is one of the brands offered at DTN Tech for those seeking for a more fashion forward approach to promoting their business or organization. Many styles are available, ensuring that there is something for everyone. American Apparel tees has been rage for many college students and continue to be more popular than ever.

Still interested? Check out what some fashion bloggers have to say about American Apparel:
- Closet Therapy
- I am Fashion

The introduction of internet technology has changed the world forever. For marketers, the internet has proven to be the perfect solution to faster and more efficient communication through the use of teleseminars, online meetings, and webinars. This onslaught of technology has made it easier than ever to hold meetings across the world.

 

Despite that, great ambition comes in the form of great challenges. Though it may seem silly to say, the challenge that many wrestle with turns out to be the difference in time zones.

 

Whether you are serving the world community or being served by one of them, I have come across the perfect solution to all your time zone problems: World Clock, a website that allows you the ease of determining the current offset of time when you plug in the time (ie. Noon CST) of your event into the oh-so-useful Time Zone Converter. No longer will you have to agonize over the difference of PST and PDT. Save your stress for something more important (like your dog eating your presentation).

 

Another useful thing that World Clock can do is help you set up meeting planners in the form of a table when you input the cities of the attendees. If you frequent certain time zones and cities more often than others, the available personal world clock would be useful in letting you know what time it is.

 

All in all, World Clock works to help eliminate one more challenge that can block the path towards your goal. The icing on the top of the cake is that it’s free too.

*you can find World Clock here: http://www.timeanddate.com/worldclock/

 

 Lucy

On Sunday, October 19, 2008, over 15,000 people rolled out of bed in the wee hours of the morning to attend CHOC Walk. Of those 15,000 people, forty people were from the DTNtech marketing team! We strolled through Disneyland & Disney California Adventures with families who were touched by CHOC and the classic Disney characters.

With an initial goal to raise at least $500 for the CHOCWalk, I’m happy to say that we surpassed the goal and raised $2,000 in support of the Children’s Hospital of Orange County! Congratuations TEAM!!

Thank you all our supporters who came out to WALK and those who fundraised for this great cause. Amongst those walking in our team included Linh Ho, candidate for the City of Garden Grove Councilmember (check out http://www.votelinhho.com and remember to VOTE!!). The makeup of the group included Key Clubbers from Los Amigos High School, St. Callistus Church, CSULB, CHOC affiliates, and more! We were happy to see the team shirts we printed for other teams at the CHOC Walk, as we are all in this cause together. Thank you to FiveStars Dental, Royal Property Services, and OC BodyWorks for your additional contributions!

DTNtech stood out amongst the crowd in our Jade Green shirts, showing our team spirit for the Children’s Hospital of Orange County!

Each walker received a goodie bag with a fancy DTNtech water bottle, DTNtech tshirt and a CHOC shirt, $50 gift certificates, coupons, and pens inside DTNtech’s new “LIVE TO VOTE, VOTE TO LIVE” Go Green Tote Bag!

^^The DTNtech outreach “Live to VOTE, VOTE to Live” Bag!

Our spiffy new clear & clean DTNtech water bottles

Lucy, Dominic, and Scott model the shirt designed by Liz and printed by DTNtech (of course!)

Elisa is knocked out after the Walk; having to wake up at 5:30am on a Sunday can be grueling when you’re trying to balance a social youngperson’s life!

Here’s a pose by our main benefactors, Serena & David! A post-Walk celebration luncheon was hosted by the DTNtech team. It consisted of David’s famous steak, chicken, salmon, and spicy louisiana hot dogs with the right complements to them all!

Again, thanks to the forty team members who came out last Sunday. We try to be socially responsible and together, we make a difference!

Join the functionally creative DTNTECH team at DISNEYLAND for the 18th Annual CHOC Walk this year! Our Friends and Family are all welcome! We’ll be walking for a cause and would like to invite you to walk side-by-side with us and celebrate! We support CHOC and also work with them, and we gladly take this opportunity to show that support! So bring your friends, fellow organization members, family, etc. on October 19th.

INFORMATION:

WHAT: CHOC 5K Walk @ Disneyland Resort
WHEN: Sunday, October 19, 2008
TIME: 7:00AM-Opening Ceremony on Main Street (Disneyland); 7:15am - Walk Promptly Begins; DTNtech team will meet at 6:30AM at a Disneyland location TBA!
WHERE: Disneyland Resort & Disneyland California Adventure (Anaheim, California) before the parks open (Park Hopper special tickets on the day-of for $61 to enjoy the park after the CHOCWalk)

TO REGISTER:
1) Go to www.chocwalk.org and register under our team *DTNTECH MARKETING TEAM*
2) Raise or pledge at least $50 in order to get your wristband from Disney! Pledge ONLINE, drop off your pledge at DTNtech by Friday October 17, or at the CHOC registration office days before the walk. But you MUST do this before the day of the walk!
3) A DTNtech Rep will CHECK-IN and PICKUP CHOCWalk wristbands/tshirts for EVERYONE on the team, unless you choose to check-in yourself. You MUST check-in either ahead of time (week of the CHOCWalk) if you choose to do so individually.

Why Walk w/ Us:

1) Receive a team t-shirt to wear that day (printed by us, of course!) & a goodie bag
2) For those joining our team, DTNtech will provide lunch
3) $50 DTNtech Gift Certificates will be awarded to one representative per organization!
4) Come network & socialize with other companies and organizations!

CHOC asks: In order to help CHOC reach its goal of providing quality healthcare to the county’s one million children, CHOC Walkers pledge to raise a minimum of $50 to participate in the Walk. When a walker registers, they will have the option of donating $50 themselves or they may pledge to raise $50 to help CHOC accomplish its’ mission to nurture, advance and protect the health and well being of children. CHOC Walkers will have from August 1, 2008 to October 18, 2008 to raise $50.

For more information on joining DTNtech for the CHOCWalk, email liz@dtntech.com.