Paraskevidekatriaphobia is fear of Friday the 13^th. According to Entrepreneur, about 9 percent of the American population is affected by this phobia resulting in about $800 million to $900 million in business revenue lost on this date.

 

Though it’s irrational to have such a fear because what kind of coffee you drink in the morning is completely unrelated to the outcome of your business venture, it’s understandable the comfort people find in doing routine activities.

 

So what are businesses doing to offset this loss? Some companies such as Crate & Barrel, played off on the superstition by running a “Lucky You” campaign on this date last year.

 

Like we’ve said before, creativity is the key. So get going on it!

 

 

Read more at: http://www.entrepreneur.com/management/operations/article200024.html