Abercrombie&Fitch Logo Tees. Left: Women’s V-Neck “Jacqueline” Tee, $34

Right: Men’s Pocket “Marble Mountain” Tee, $36

 

 

Here at DTN Tech Marketing, one of our specialties and primary focus lies in the screenprinting sector. That’s why we’re all about keeping up with the latest trends in fashion. Before experiencing the industry for myself, I never knew that a t-shirt could be so much more than simply a t-shirt. The fast paced trend changes and the appearance of companies such as Bella and American Apparel who are thriving upon the production of t-shirts alone are indicators of a growing trend.

 

So what are these trends? To simplify things, I identified the three biggest categories: color, necklines, and organics.

 

1. Color: Everything is moving from drab to fab. Even jeans now come in bright cheerful colors.

 

2. Necklines: V-necks are making a comeback. In my previous blog I talked about the popular American Apparel Deep-V neck shirts. Pocket tees are also becoming more of a demand. Many retail stores such as Urban Outfitters and Abercrombie&Fitch are starting to screenprint on pocket shirts.

 

3. Organics: With the green evolution going on and with the public more aware of the environment, organics have also become so increasingly popular that there is a large possibility that it will move from its niche and become a category.

 

 

Sadly, summer is about to end. Which means (come on, be excited with me!) school is beginning! Club rush, first meetings, the fresh-meat scent of excited freshman looking for associations to join, and all the potential of Back-to-School times in autumn. Fulfill those potentials by marketing yourself correctly at a crucial time.

CLICK HERE for Back-to-School Coupon

If you need:

• T-shirts (teams, clubs, associations)
• Flyers/Postcards
• Business Cards
• Staff/Alumni Appreciation Gifts
• Banners
• Uniforms
• Tote Bags
• Pens/Pencils/Notepads
• PROMO items to pass out during Club Rush
• Tablecloths
• Stickers

..be sure to check out the specials! If you are at a local school, you can come into the office to check out items for ideas. Or you can shoot us an email or ring us (find contact info on www.dtntech.com) to ask us to find specific items for you, and present you with the most reasonable prices. Also, take advantage of the school discounts to leave the rest of your budget to other fun stuff!

Be on the cutting edge and make your org stand out. Marketing your organization right can make it more identifiable, more professional, serve as way to gain more membership, retain memberships, and add to the success of your term. If you need any advice, you know DTNtech is here.